Epic Clay's

Clay-based men's hair styling products, have specific set of benefits. Unlike traditional gels or shiny pomades, clay products are designed to give your hair a natural, textured, and matte finish with a strong, yet flexible hold.

Here’s a breakdown of what a clay-based product does:

  • Adds Texture and Volume: The key ingredient, typically bentonite or kaolin clay, is what gives these products their unique properties. The clay coats the hair shaft, making each strand feel "fatter" and more substantial. This adds significant volume and a piecey, textured look, perfect for a modern, messy style.

  • Delivers Strong, Reworkable Hold: Clay products offer a strong hold that keeps your style in place throughout the day. However, unlike products that harden and become stiff (like gel), clay remains pliable. This means you can run your fingers through your hair and restyle it as needed without losing the hold.